There's multiple ways: I'm going to name 3 ways that we know that works and if done right you can land a client in less then a month.

1. Cold Calling different business like all the private schools, restaurants, churches, office buildings, property managers, small businesses around your local area. (for residential cleaning companies we recommend you cold call residential property managers & realtors)

2. Linkedin & Social Media DM: Find the company you want to work with, then look for the right people inside that company. For example, if you want to land a contract with a big company like Walmart, you would search for the facility manager or decision-maker and send them a direct message offering a free quote. We recommend this strategy mainly for larger companies with 100+ employees, since those usually have ongoing service needs and bigger contracts. Use platforms like LinkedIn to connect and reach out directly.

3. Google Maps & Ads: We recommend setting up a professional website paired with a Google Business Profile. Get reviews and recommendations to build social proof; high ratings combined with Google Ads can put your brand in front of hundreds of local leads in just 24-48 hours.

After every conversation with a potential client, you should send documents and marketing material right away. Following up fast makes you look professional and keeps your business fresh in their mind.

Make sure you already have these documents saved in Google Docs or Microsoft Word, so you can quickly send them out the same day or at least by the next day.

These are the documents franchise and big cleaning companies are send after meeting or talking with a potential client.

You need to have your emails and marketing materials ready to go for any potential client you talk to on the phone for the first time. For example, have Email 1, 2, and 3 already prepared so you can send them right away, and make sure all the marketing materials you plan to include are ready as well.

This way, you don’t waste time—you follow up fast and stay professional.

Using our CRM will help you in these ways and we are willing to show you how other house cleaning and commercial cleaning companies are using it!!!

1. Keeps all customer information in one place.

2. Stores client names, phone numbers, emails, and addresses.

3. Tracks past cleaning jobs and service history.

4. Makes it easy to see each client’s preferences and special instructions.

5. Helps organize leads from website forms, ads, and calls.

6. Sends automatic follow-up messages to new leads.

7. Reduces missed opportunities from slow responses.

8. Automates quote reminders so prospects do not go cold.

9. Helps book appointments faster.

10. Supports online scheduling for customers.

11. Sends booking confirmations automatically.

12. Sends reminder messages before appointments.

13. Reduces no-shows and last-minute cancellations.

14. Makes it easier to manage recurring cleanings.

15. Helps set up weekly, biweekly, or monthly service plans.

16. Organizes schedules for multiple cleaners or teams.

17. Improves dispatching by assigning jobs clearly.

18. Helps reduce double-booking and scheduling mistakes.

19. Gives cleaners access to job details on the go.

20.Keeps team notes and customer instructions organized.

21. Makes it easier to track job status from start to finish.

22. Helps manage before-and-after photos for proof of work.

23. Improves communication between office staff and field workers.

24. Automates review requests after a job is completed.

25. Helps build more online reviews and stronger reputation.

26. Sends invoices faster.

27. Makes payment collection easier.

28. Supports online payment options for customers.

29. Helps with recurring billing for ongoing contracts.

30. Reduces late payments with payment reminders.

31. Tracks leads through the sales pipeline.

32. Shows which marketing sources bring the best customers.

33. Helps measure conversion rates from inquiries to booked jobs.

34. Improves customer retention with consistent follow-up.

35. Makes upselling add-on services easier.

36. Helps re-engage past customers with campaigns.

37. Saves time by automating repetitive admin tasks.

38. Reduces manual data entry.

40. Helps the business look more professional and responsive.

41. Improves customer experience with faster replies.

42. Gives better visibility into business performance.

43. Helps owners see what is working and what is not.

44. Supports growth without needing as much extra office work.

45. Helps the company scale more smoothly as bookings increase.

If you don’t have 100’s of reviews like big companies the best way to out rank the big companies is by choosing a name with keywords and a location in it.

For example:

New York Cleaning Services
California Cleaning Services
Los Angeles Janitorial Company
Seattle Cleaning Co.

If you have a Google My Business profile already then I would recommend you leave the name and skip this step as it could suspend your Google Business Profile. I would strongly focus on reviews if you’re trying to build a strong brand.

By doing onpage SEO (everything inside your website) and by doing off-page SEO which is everything outside of your website like business directories, blogs, videos that mention your keywords and business name on the title, getting press releases about your company either on local media or paid internet media, etc.